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This “hive mind” mentality requires more of a high-level overarching idea to Christian Louboutin OTK Platform Boot Africa (gray) suede (e.g., “it’s all about ease of use”) than it does any marketingfocused notion or authorial vision. Which brings me to the final takeaway: Execution and design are now, more than ever, an intrinsic part of the marketing strategy, or idea. The shrinking influence of the ad-as-intermediary, that middle step between desire and purchase where the marketer could tell the consumer what they wanted them to think about the product, means that the product itself has to do a lot more of the selling. Design, execution and user Christian Louboutin Feticha Botta Platform Boots all become ways to convey the product’s key differences. And while they can’t deliver an explicit message about the product, the messages they implicitly convey about the brand, often prove to be far more valuable. One last real-world example is Starbucks, one of the first companies to take advantage of this trend. Walking into the now-ubiquitous chain during its early days, it was the overwhelming aroma of coffee and the design of the place-the furnishings, the lighting, the music, even the logo-that hit you. It all said (christian louboutin feticha ankle boots cl600-5), “these people must really care about their coffee and their customers a lot to design such a cool looking place,” and it certainly got millions of us to cough up an extra two or three dollars for a cup of coffee. But is the genius behind Starbucks the idea of the place and the fact it looked at coffee like other people looked at wine? Or was the idea a fairly banal one-serve Christian Louboutin Contente Over-The-Knee Boots coffee-that was saved from ignominy by its execution? And, more importantly, can we legitimately separate the two? I’m thinking we can’t. Because when you come to a product from something O other than a traditional advertisement, e.g. a search ad, a social media recommendation, word-of -mouth from a friend, the execution is the product, not a marketing vehicle for it.