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Richard Hababou, the managing director of the innovation group at Societe Generale, said that his company’s Manolo Blahnik Silk Pump in Purple will help sell the Yoban’tel service – as will the service’s detachment from Societe Generale bank accounts or any particular wireless carrier. “What we envision here is that the customer and the population are looking for an open system, and what we are looking for is to provide a network effect … to reach other customers without regard to the carrier or the Manolo Blahnik Silk Sandals in Wood Grain,” Hababou said. This openness should also help set Yoban’tel apart from other mobile payment systems, such as the widely used M-Pesa service offered by the Kenyan carrier Safaricom Ltd. and the U.K. wireless company Vodafone. Ultimately, Guillaumond said, the plan is to graduate Yoban’tel users to other bank account types; the most logical next step is a small line of credit. In this way, Societe Generale is using Obopay’s service “as a new channel to reach customers,” he said. Nick Holland, a senior analyst with Yankee Group Manolo Blahnik Something Apricot Satin Pump, said Obopay’s approach in Senegal goes against the trend of a carrier-specific payment systems. This could be good or bad, he said – only time will tell. “There’s nothing wrong with their approach at all, but it’s not the norm,” he said. “Obopay is wanting to have a system that works over any mobile device, but … [carriers] want to be involved in Manolo Blahnik Something Black Satin Pump,” Holland said, and have been involved in “the ones that have worked well.” Aaron McPherson, a research manager for payments at IDC Financial Insights, said Obopay should consider carrier ties, since such relationships “would enable stuff like remote top-up, which would really benefit everybody.” Without a carrier partner to help switch on such features, “that becomes less interesting, because now it’s much less powerful.”