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Piero Bisazza, chief executive of the eponymous Italian tile company, agrees. Ever since his Manolo Blahnik Sheep Skin Short Boots Black began sprinkling white and yellow gold tiles into its annual collections a few years ago, there has been a rush on the stuff and so white and yellow gold was elevated to a leitmotif throughout most of the 2008 collection. “You have to keep a lid on the flamboyance. It has to be subtle. It has to be elegant. When it comes to gold, it is easy to overdo it,” he acknowledges. But “our Manolo Blahnik Short Boots Black tile sales have risen four- to five-fold in the last three years and at a certain point we had to put in emergency production measures to keep up with demand”. They cost EUR2,800 a sq metre compared with EUR80 a sq metre for basic colours.Company founder Ian Abell, who studied philosophy at Oxford University, says the studio’s work is about layering different forms of preciousness into a single work and sees the use of gold, platinum or jewels as an appealing ingredient in a cocktail of subjective riches. “Why is gold Manolo Blahnik Silk Pump in Gold? It doesn’t have any [practical] use,” he says. Yet “our attraction to it is so deeply rooted. It must be something in our DNA.”People have trickled in for free leftovers that include bumper stickers, T-shirt stickers and lawn signs. “They’re coming in picking up a couple of signs or stickers for their inauguration parties or just to have,” vice chair Jean Patterson said.And because the president-elect’s merchandise has been a hot commodity, Patterson is giving out just one or two items a person.”We won’t give them out in quantities because we don’t want people going out and selling them on eBay,” she said.Obama’s election as the first black president in U.S. history has become a commercial event. Manolo Blahnik Silk Pump in Pink.com had more than 11,000 Barack Obama items up for bid Friday. Items included $30 for a Nov. 5 New York Post, $3.25 for campaign yard signs and a $20 “Obama-Scope,” a periscope for the inauguration.